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What Are The Skills Needed To Be a Social Media Manager?

Welcome to The Social Lab! This blog will help you navigate your personal social media and investigate marketing trends and examples of great social media work. Do you have something we should talk about? Make sure to send us an email.

Becoming a social media manager for a company can be confusing, complex, and competitive. The social media field continues to boom, which means that more and more people are vying for jobs in a market quickly becoming saturated. So, what can you do to make yourself stand out? Here are multiple skills/traits that every social media manager should have.


Writing and grammatical talent is one of the most critical skills any social media manager can have. While some brands focus less on spelling and more on style or flair, you will struggle to make high-quality posts without a great understanding of copywriting. Not only does a social media manager help create posts or at least oversee their creation, but they also communicate with upper management from different companies. You will succeed as a social media manager if you can create well-crafted emails. Some clients may also ask for advice regarding blog posts and SEO. This is another aspect of the job where copywriting skills are necessary. How can you improve this skill? Review your past, current, and future posts for grammatical errors, and ensure that your posts work well with the brand voice. Reading is another way to improve your skillset.


We can't tell you how many people we have met who have a remarkable ability to create content that resonates with the target audience but have yet to learn how to measure the success of their work. Analytics and statistics are the skill on this blog that will put you above your competition more than anything else, simply because the social media field needs more analytical understanding. Understanding how to forecast future KPIs, creating trendlines and regressions, and having a deep understanding of how social media efforts affect sales within a company will give you a considerable advantage when applying for a job or wooing a lead. How can you improve these skills? Consider how you are currently measuring your efforts and dive into the analytics found on Facebook, Google, and other social media platforms.

Organization and Communication

When you are a social media manager, you have to be able to juggle numerous tasks at once. You may have interns or assistants, meaning you need to control the quality of their work while completing your own tasks. Constant communication between you and your clients and the people on your team is a must. Along with leadership skills, you may also be required to create a content calendar, a client brief, and a social media strategy guide for a business. The goal here is to understand how to complete your tasks so well that you can teach them to others. This allows the social media manager to focus more on client-facing tasks such as weekly meetings and analytical functions that ensure businesses understand your worth.

Patience and Empathy

You will deal with demanding businesses and clients multiple times as a manager. Sometimes, the client has unrealistic expectations or wants complete control over everything you, as a manager, are doing. The key here is patience, empathy, and strong communication skills to overcome the frustration of working with someone constantly flashing a light on you. Just like anything in life, it's essential to try to place yourself in their shoes and understand the stress they are going through. You often coordinate with an individual who has their bosses who are nagging them daily. If you have empathy, you will avoid becoming burnt out and unwilling to create the best work possible.


Being a social media manager isn't easy, but once you master the skills above, you will find your work much more enjoyable and rewarding. What other skills do you think are necessary in this field? Shoot us an email or comment below.


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