Social Media Advertising - For Conversions, Not Views
Creating a social media advertisement that gets many views and engagement is easy. What is hard is creating a funnel that allows both individuals that have never heard of your brand and people that are huge fans to continue buying from you. Our focus on hitting audiences from all directions is why we continuously generate high ROAS, Leads, and Conversion Value.
We regularly keep the ROAS (Return on Ad Spend) for brands above 5.5 (including view-through conversions). That means that for every $1 you spend on advertising, you see $5 in revenue! For companies that focus on leads, the average cost per lead depends on the market you are in and the size of the audience you are targeting. Still, we typically average under $25 per lead for Facebook and Google. Do you ever feel like Facebook is lying to you about ROAS? We can help you understand the discrepancies between what your numbers are showing and what Facebook is telling you.
The image below is an example from a client we worked with in the past. We spent over $150K on Facebook ads and had a purchase conversion value of over 1.1 million. The ROAS for this brand consistently stayed over 6.6.
Facebook, Instagram, Google, and Beyond
In order to help your brand continously generate leads and conversions, we focus on the following things.
Appropriate Targeting
We focus on retargeting website visitors, past purchasers, email leads, and many other areas. On top of that, we utilize LAL audiences on Facebook/Instagram and detailed targeting on all platforms. Your brand voice needs to be shared not only on your website and organic social media but also on your paid advertising.
Imagery and Copy
We are experts on what imagery, video, and media works on advertisements. We also utilize our expertise when it comes to copywriting. Advertisements are an extension of your business, so they must be professional and memorable.
Analysis
We can analyze how your ads perform by utilizing in-house formulas and third-party software. 99% of the time, we don't care how many views an ad receives. Instead, we care about the KPIs (Key Performance Indicators) that matter. This includes sales and leads.
Communication
Whether we are running organic social media, paid advertisements, or both, communication is the most important thing. We will constantly be talking with you regarding your ads, how they can improve, and the success they have had.