top of page

Do Instagram Hashtags Matter Anymore?

Welcome to The Social Lab! This blog will help you navigate your social media and investigate marketing trends and examples of great social media work. Do you have something we should talk about? Make sure to send us an email.


You may have noticed that Instagram has changed a lot over the years. You should notice more ads, more emphasis on stories, and more influencers. One nagging question is whether hashtags still help promote your post and get it seen by new audiences. The short answer to this question is yes. The long answer to this question is that while it still does help get your post seen by new people, it isn't something you can easily rely on anymore.

In 2021, when hashtagging, it is less about the number you put and more about the exact hashtags you use. Are you a chef who loves sharing pictures of your meals? Then hashtags about food are where you should focus. Back in the day, it was common to use hashtags like IG or Like constantly. Well, Instagram is more down with that style of marketing now. Instead, it is all about niche hashtags that aren't so flooded with bots that your post will get lost. This is an excellent step forward for Instagram to make the platform more community-based rather than a sprint to get likes. We all know Instagram is placing less importance on the number of likes you get. Instead, it is about creating content that people will enjoy. So, if you are that innovative chef who wants to share a fancy new meal, don't debase yourself with hashtags that a bot would use. Instead, get specific. If you are making lasagna, do lasagna and ItalianFood. Not just like4like.

Another reason why always putting 30 random hashtags down is less important is the constant changes in the Instagram algorithm. More emphasis is being placed on the interests that people have. An example of this is your discovery section. If you always like pictures of food, your discovery section will be littered with posts about food. It isn't just about liking posts. If someone searches out recipes, they will also see more food pics in their discovery section. The Instagram algorithm also places even more emphasis on comments, reshares, and views. A simple like isn't everything anymore. You will naturally get increased impressions and engagement if people comment on your posts. With this in mind, always create engaging content and ask your audience questions.

So, should you never use hashtags anymore? Of course not; you should still use them, but try to rely on them sparingly. Instead, focus on creating engaging content. Who cares if a random bot likes your post? Two good people who may buy your product or click on your link are better than 30 bots who do nothing with your post. How about you? Where do you stand when it comes to your hashtag strategy?


Featured Posts

Recent Posts

bottom of page