Why You Should Run a Facebook Like Campaign

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If you have followed The Socii Project, you would know that we are firm believers that you should only invest money into advertising with a plan. Facebook, LinkedIn, and even Instagram have appealing advertising potential that entices many people into investing much money without gaining much in return. How can you make sure this doesn't happen to you? When you first start your Facebook business page, it can feel very demoralizing. Unlike Twitter or Instagram, where you can quickly like others, Facebook makes this virtually impossible. How can you gain page likes when you are first starting?

To get your brand rolling, we recommend you start a Facebook-like campaign. These campaigns focus on generating page likes, which in turn will increase other social media metrics. What makes these campaigns worthwhile is that they can be reasonably priced. We recommend starting with a $1 a day budget. If you make a solid campaign, you should gain one new page like every day. It may seem like a little, but these will add up quickly.

What do you need to do to create a solid campaign? A strong visual, reliable copy, and, most importantly, targeted reach. If your targeting is narrower, starting a campaign with great visuals (photo or video) and catchy captions will mean something. Many people will build an audience that captures hundreds of millions of people from all over the world. You will get page likes cheaply, but where will they come from? If your business is in the United States and caters to individuals in the same country, likes from other nations may not be helpful. Cheap likes from the Middle East or East Asia will result in individuals who likely don't have a strong interest in your brand. You may have more page likes, but your engagement metrics remain the same.

How did we go about creating our Facebook-like campaign? As we said, you must target the right people for your business or brand.

As you can see above, we first targeted people interested in small business, social media, and marketing in general. That audience is excellent, but we don't just want people interested in those things; we want to find people who would engage with our content while also being interested in hiring us for services. Ergo, we narrowed the audience multiple times. Ultimately, we are targeting individuals who are interested in small business, social media, or marketing, who are also interested in social issues and are more than likely liberal, and who are business owners, Facebook page administrators, CEOs, or founders. Our dream client is a socially aware person who is not only interested in the power of social media but is also a high-ranking individual who more than likely owns a company. Of course, this audience would only be for some, so you have to think about your target audience and how you will reach them.

So, what does our ad look like? Since it is a simple $ 1-like campaign, we kept it simple with just one ad. That said, you can have multiple ads running under the same ad set, which is something to keep in mind. It can also be beneficial to do this since Facebook will pick up on the most popular ads and show them more often.

Our current ad focuses on the targeted audience and our brand voice. Instead of saying, "LIKE OUR PAGE," we asked a question and discussed an important social topic. We believe that this ad caters to the liberal social media business owners that we are hunting down. How is this particular ad performing?

We have spent $156.61 since January 31st and have generated 122 page likes. Each page costs $1.28, which is solid considering our target audience. Also, our 3.75% result rate, similar to the engagement rate, is stable, which means our ad is well received. Any company or brand can create a Facebook-like campaign like this.

So why is our like campaign succeeding? Again, targeting individuals who will genuinely enjoy your content is essential. When we created our page likes campaign, we targeted people interested in social media and politically engaged individuals with strong beliefs regarding non-profits and social causes. We knew that our content would resonate with these individuals. We have also reaped the benefits of our ad campaign. People who liked our page through the advertisement are beginning to enjoy our content regularly. This is a great sign that we targeted the correct audience. 

Why don't more companies use page-like campaigns? Some people give it a bad name because they don't understand how to target the correct audience. Make sure that you have a deep understanding of your brand voice and target audience. Do you need to run these kind of campaigns forever? The short answer is no, but they can always be run. Once you get more page likes, capturing individuals who don't already follow your page will be easier. 

Overall, page-like campaigns are a cheap way to get your Facebook Business Page on the map. Just make sure to target your ideal audience. One like at $1 is better than five likes that never like any of your content. Thanks to the power of Facebook advertising, you can target anyone, so tinker with your audience until it is your ideal customer or fan. 

How can I create a Facebook Like Campaign in general? Shoot us an email, and we can help you out.