Welcome to The Social Lab! This blog will not only help you navigate your personal social media, but also investigate marketing trends and examples of great social media work. Do you have something we should talk about? Make sure to send us an email or contact us on social media.
If you own a company or are an influencer, the desire to find new leads and prospects can feel incredibly overwhelming. Businesses need to survive and the only way to flourish in the market is to constantly have a stream of leads that will keep your company afloat. Many people resort to email marketing, which in many ways has been ruined by the swarm of marketers that cold email everyone on Earth. Another option is to use a social media platform to outreach, and there really isn't a platform better right now than LinkedIn.
We all know LinkedIn is meant more for the professional crowd, so why not outreach on there? We have seen a lot of success thanks to individuals connected with the right people and sending personal messages that cut through the sea of spam that exists. What about going to the next level though and paying for something like Sales Navigator? This program allows you to search and filter your way to a list of individuals, whether connected to or not, that fits the profile. You can then connect with them, send LinkedIn InMail (messages to people you haven't connected with yet), and begin to schedule meetings for business opportunities.
LinkedIn Sales Navigator comes with a pretty costly price tag though. At $79.99 per month (at the time of this blog), many small businesses and individuals will have a hard time swallowing that cost, when technically they could just connect with people on their free LinkedIn. While Sales Navigator helps you search, a dedicated individual could still search on LinkedIn native and take the time to make some spreadsheets or simply connect with as many people as possible, then send messages. So do we think someone should splurge for the Sales Navigator?
In our experience, Sales Navigator is worth it, but only if you go into it with the right mindset. The program doesn't allow you to do nothing and essentially generate leads. It simply allows you to find very specific people to make connections with in a short amount of time. It is still up to you to connect with them and then create a thoughtful message that will get the individual's attention. We have seen countless marketing agencies use this program on behalf of clients and then send out scripted messages that are robotic. In the end, as with any program, don't get caught up in the technology of it all. Instead, use the power of Sales Navigator to supplement your already humanistic and empowering voice.
How many leads can you expect when paying for Sales Navigator? Well, that is entirely up to your work ethic and ability to create great copy. Just connecting with a lot of people probably isn't going to result in true leads. Instead, you will need to send out messages. We have had clients generate 3-4 meetings per week with the help of Sales Navigator, along with other outreach methods. Depending on your field, I think it is reasonable to book at least 1 meeting per week that could result in a client. It may not seem like a lot, but depending on your field, it can be a huge game changer.
What about you? Do you already use Sales Navigator? Let us know with an email or contact us on social media.